Björn Ognibeni is a digital transformation strategist, innovation advisor, and thought leader with over 20 years of experience helping organizations turn emerging technologies into practical business impact. He has advised leading companies including Deutsche Telekom, Volkswagen, and Deutsche Bahn, working at the intersection of strategy, product development, marketing, and digital growth.

Known as a “Practical Visionary,” Björn focuses on translating global technology trends into actionable strategies for organizations. A key area of his work explores digital innovation emerging from China. Through his think tank ChinaBriefs.io, he provides insights into how Western companies can learn from China’s fast-moving digital ecosystem to gain strategic advantage.

Björn is also an educator, teaching digital transformation and innovation at the Hamburg School of Business Administration (HSBA) and the Marketing Center Münster. His work spans AI strategy, digital ecosystems, immersive technologies, and future-focused business models.