I am Vishal Gupta, Head of Strategy ? Marketing and Communication at A&A Business Consulting. I have been a speaker, marketer and brand strategy specialist working for over a decade.  I have helped brands like Starbucks, Future Retail, Happy Socks, MIT Group of Institute, Reliance General Insurance, Fame Digital, to name a few, create their brand positioning and evolve into a dominant player in their category segments. 

I started out as an entrepreneur with my marketing agency Da Kaizen, which provided strategic brand solutions to more than 150 businesses. After 7 years of running my maiden venture, I joined A&A Business Consulting to lead their independent marketing agency.

My key strength lies in aligning marketing function with a business?s core strategic objectives, closing the gap between marketing expenses and revenue generation. I am the go-to-person for product launch strategy, digital assets creation, experiential marketing, ROI maximization, thought leadership marketing and high-impact campaigns. 

Area Of Expertise: Strategy Planning, Go-To-Market Strategy, Project Management, Strategic Alliances, Client Servicing, Sales Leadership, Account Management and Social Media Marketing