SpeakIn Expert Speaker
Business and Entrepreneurship
Anindo Samajpati is known to be the Founder of Eurekamakers Wellness, a start-up in the Health and Wellness consumer space and a Consumer Goods Industry Expert. As an Independent Consultant, he advises select clients in the Consumer Industry in India and in South East Asia. He was previously the Vice President for Marketing at Godrej Consumer Products and was responsible for marketing strategy and execution for an over Rs. 1500 crore business spanning personal wash, skin care, deodorants, male grooming and infant care. He led a portfolio of six brands and guided new product innovations, advertising, media, pricing, cost optimisation and integrated activations. Anindo successfully re-positioned brands such as Godrej No. 1 and Cinthol, making them one of the top 10 most trusted brands in India. Prior to this, he was an Engagement Manager in Business Consulting at Accenture. Here, he led diverse projects for clients in the consumer goods and services space covering areas such as growth strategy, profit improvement and operational excellence. Anindo’s longest assignment was with Unilever where he undertook multiple roles across Marketing, Sales and Distribution and last held an Asia responsibility in Marketing in the Personal Care category. He is a distinguished alumnus of the Indian Institute of Management, Calcutta and is currently based in Mumbai, India.