Sam Penny is a seasoned business strategist, entrepreneur, and endurance adventurer with over 25 years of experience building, acquiring, scaling, and selling businesses. He helps founders and investors increase business valuation, prepare for profitable exits, and buy with confidence while reducing risk. Sam’s expertise is grounded in real-world experience, having successfully led multi-million-dollar business exits and guided clients through complex strategic decisions. Beyond business, he pushes human limits, having swum the English Channel, attempted it in winter, and completed an Ice Mile in 3.9°C water wearing nothing but Speedos. His keynotes and coaching sessions combine sharp commercial insight with high-impact storytelling, leaving audiences inspired, motivated, and equipped to take decisive action. Sam’s unique perspective bridges entrepreneurship, strategic growth, and personal resilience, making him a trusted advisor for leaders who want to think bigger, move faster, and lead with clarity in business and life.