Sabira Merchant is one of India’s most respected communication specialists and a pioneering authority in diction, etiquette, grooming, and executive presence. Beginning her career in theatre in the 1960s, Sabira quickly became a trendsetter in Mumbai’s performing arts scene—celebrated for her charm, intelligence, and impeccable stage presence. She gained national recognition as the host of the iconic Doordarshan quiz show What’s the Good Word?, before becoming the go-to expert for spoken English and personality development. Sabira has groomed Femina Miss India contestants for global pageants and has coached beauty queens such as Priyanka Chopra, Lara Dutta, Yukta Mookhey, and Diana Hayden. Her expertise spans communication skills, body language, public speaking, social etiquette, corporate dressing, and fine dining etiquette. Known for her precision, elegance, and transformative coaching, Sabira continues to shape leaders, professionals, and performers with clarity, confidence, and finesse.