Harkirat Singh Bedi is a CRM, automation, and AI strategy leader with over 20 years of experience across IT services, financial services, and BPO sectors. He is the Founder and Chief Experience Officer of The CRM People, a New Delhi–based CRM consulting and implementation firm focused on building scalable marketing, sales, and service engines. Harkirat has led CRM and AI-driven transformations using Salesforce, marketing automation, telephony, and inbound systems across industries including real estate, wealth management, manufacturing, healthcare, and professional services. His career reflects strong revenue and operational impact, delivering consistent 30% YoY growth, improving customer retention by 30–40%, and boosting lead conversions by over 25%. Having scaled teams from early-stage startups to large cross-functional units, he brings deep expertise in solution sales, process optimization, and go-to-market execution. Harkirat is known for building repeatable sales engines, forging strategic SaaS alliances, and translating technology into measurable business ROI.