Brand strategy has led to my time with agencies such as Publicis and BBH in London, BBDO and JWT in Singapore to co-department head at Ogilvy within SEA 's largest market, Indonesia.

Having had deep in-market experience I shifted into regional leadership for Partner Marketing Creative at Netflix, building a team of diverse creative strategists who help deliver integrated and effective creative for Netflix partner campaigns. Now at Google, focusing on partnering with creative agencies across APAC to elevate work within Google’s creative canvas.

I’ve been lucky enough to have learnt from the best, covering;

- The macro; global rebranding/positioning, developing go-to-market strategies, strategic leadership of new business pitches as well as communication/engagement recommendations.

- The more micro; internal/client training programs, developing UX recommendations, value reframing strategies.

- The practical; creative briefs and briefings as well as leading local, regional and global workshops, managing the appointment of research vendors, timings, execution and output of global/regional/local research projects.

- The best stuff; working with creatives on insightful territories to get to exciting work that lives in all channels.