Ambi Parameswaran, a brand Coach, Brand Strategist, and founder of Brand-Building.com, boasts a 35-year career encompassing marketing, sales, and advertising roles at key firms like UDI Yellow Pages and FCB Ulka Advertising. He has contributed to the development of prominent brands such as Digene, Sundrop Cooking Oil, ICICI Bank, Wipro, and Zee TV. An Adjunct Prof of Marketing at SPJIMR and guest faculty at four Indian B-schools, Ambi has held leadership positions in organizations like AAAI and Ad Club Bombay. He's been an independent director on various boards since concluding his t...Read More
Ambi Parameswaran is a brand Coach, Brand Strategist, and founder of Brand-Building.com. In a career spanning over 35 years, Ambi has handled assignments in marketing, sales, and advertising with significant companies like UDI Yellow Pages, and FCB Ulka Advertising. He has helped build numerous brands including Digene, Sundrop Cooking Oil, ICICI Bank, Wipro, and Zee TV.
Mr. Parameswaran is an Adjunct Prof of Marketing at SPJIMR and a guest faculty in four important Indian B-schools. Ambi served as the President of AAAI and of Ad Club Bombay. He also served on the Board of Governors of IIMC till 2017 and is now an independent director on multiple boards.
Ambi has contributed articles to business publications, conducted banding workshops for Indian organizations, MNCs, and industry bodies like CII, FICCI, AIMA, and OPPI. He has nine books to his credit and has spoken at TEDx at the Kellogg India Summit at Northwestern University and Cornell.
Brand reach and recall: How do you identify and reach out to potential clients/customers with high recall?
Brand Development: How do we create a smart brand development strategy that offer differentiation?
Brand Loyalty: How do we position our brand in the minds of our customers that resonates with the customers?
Learner’s Speak – A testimonial
"Ambi's over 40 years experience in branding and marketing reflects in his insights and in the books he has authored a books. Adynamic personality, he has a lucid style of writing and his knack for developing engaging content in his workshops too".