Aditya Dhruva is the CEO of Factoreal, an omni-channel marketing automation company. He has 20+ years of rich industry & entrepreneurial experience across Telecom and Enterprise products. Prior to Factoreal, Aditya was the CTO of Comviva Technologies, a global leader in mobility solutions. Before this, he has held various positions at Cisco and Nokia (ex. Nokia Siemens Networks). Aditya believes in leadership through innovation, has launched several new products to the market and has 5 patents as well. He thrives in finding simple solutions to complex problems. He is a hobby wildlife photographer and an avid automotive buff.