Luiz Roth is a cloud engineering expert who transforms challenges into opportunities for growth and success. With a personal journey from struggling IT professional to thriving cloud strategist, he now empowers others to do the same. Luiz helps IT professionals break into high-paying cloud roles without needing certifications, and partners with businesses to reinvent Azure and DevOps strategies, turning IT into a force for innovation. He also guides tech teams in delivering scalable, secure cloud solutions with confidence and clarity. Known for spotting hidden potential, Luiz excels at helping individuals leverage their experience, driving team performance, and leading digital transformation initiatives. His unique approach blends technical expertise with mindset coaching, enabling both professionals and companies to rewrite their stories and achieve lasting success.