James Lawrence is known as the Iron Cowboy. This is the nickname that he received from the public after he started to wear a cowboy hat during the marathon portion of his Ironman races to be identified by his children quickly. Originally from Calgary, Canada, he now lives in Utah with his wife Sunny and their five children. With two Guinness world records under his belt, James and his family attempted to do something every person deemed impossible, the 50/50/50. Sports Illustrated ranked James in the top 50 fittest freaks with Lebron James and Conor McGregor, 2 of James’ favorite athletes. RedBull declares that ‘when it comes to endurance, he is unstoppable’ and Success magazine named him ‘The Most Enduring Man In The World’. He has redefined the definition of impossible and is here today to share his journey with you: ladies and gentleman, James Lawrence, The Iron Cowboy.

- James was named one of Sports Illustrated’s 2017 Fittest 50

- James holds 2 world records- Most 70.3 Ironmans and Most Full Ironmans

- James did a 50.50.50. the greatest feat of human endurance

- James is the author of “Redefine Impossible”

- James is a Mental Strength Guru, a Renown Endurance Coach, and an In-Demand Public Speaker.