Professor Chattopadhyay is an expert on how firms can understand and respond to consumers,
build strong brands which have a purpose, and drive innovation while creating social impact.
Over the past four decades he has published more than 80 articles in leading international
journals and proceedings on these topics. His work has appeared in leading journals like the
Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Journal
of Consumer Psychology, Marketing Science, Management Science, International Journal of
Research in Marketing, Harvard Business Review, California Management Review, and Long-
Range Planning. He has also published over 30 pedagogical cases that have been widely
adopted around the world, including a recent VR case .
Professor Chattopadhyay has been the recipient of the Robert Ferber Award and a finalist for
the O’Dell Award. His book entitled The New Emerging Market Multinationals: Four Strategies
for Disrupting Markets and Building Brands was recognized as "The Best Business Book for 2012" by Strategy + Business. He has also won several awards for his case studies, including
the Global Best-Selling Case award in 2022 from the Case Centre. He is a Senior Fellow at the
NBS Center for Emerging Markets. He has served as a member of the Association for
Consumer Research’s Board of Directors.
Aside from teaching in degree programs, Professor Chattopadhyay has taught and directed
executive programs in Europe, The Americas, Australia, Asia, and Africa. He has spoken at
numerous industry conferences and corporate events on topics such as building a customer
centric organization, creating purpose driven brands, and driving strategic corporate social
responsibility for profits and social impact at scale. He is on the advisory boards of several
organizations and a consultant to multinational firms.
Professor Chattopadhyay holds a Ph.D. from the University of Florida, a PGDM from the Indian
Institute of Management, Ahmedabad, and a B.Sc. (Honours) degree from Jadavpur University,
India.