Cliff Eala is a behavioural strategist, author, and CEO of BS Works with over 20 years of experience helping organizations drive measurable business outcomes through behavioural science. He specializes in transforming customer behaviour, employee engagement, leadership effectiveness, and business performance by translating strategy into observable, repeatable actions. Cliff works with leading organizations across industries to design behaviour-based interventions that influence decision-making, strengthen workplace culture, and accelerate growth. Known for his practical and results-oriented approach, he helps leaders move beyond mindset and focus on the specific behaviours that create lasting change. Through his keynote presentations, consulting engagements, and thought leadership, Cliff empowers organizations to unlock human potential, improve performance, and achieve sustainable transformation by understanding what truly drives people to act.