Mr. Casey Tee is a world-renowned authority on applying Sun Tzu’s Art of War to modern sales, leadership, and competitive strategy. With 35 years of experience across Asia’s luxury travel retail market, Casey is recognised as one of the most influential speakers and trainers in strategic selling. He has worked extensively across Malaysia, Singapore, Thailand, and South Korea, helping leading airport retailers, duty-free operators, and luxury maisons sharpen their market strategy and elevate customer experience. Casey’s expertise lies in translating ancient strategic principles into clear, actionable techniques that drive performance, influence, and market growth. He has trained teams and leaders from iconic brands such as Rolex, Hermès, Chanel, Gucci, Dior, and Louis Vuitton. Known for his high-energy delivery and deep insight into Asian luxury consumer behaviour, Casey continues to empower organisations with practical frameworks to win market share and strengthen leadership capability.