Barbara Salopek is an international innovation strategist with over 20 years of experience helping organizations drive sustainable growth through strategic innovation. As the founder of Vinco Innovation, she works at the intersection of innovation, sustainability, and leadership, delivering measurable outcomes across sectors including energy, health, maritime, tech, and the public sector. Barbara has successfully led over 20 innovation projects and secured 10 major international funding wins in just five years.

A TEDx speaker and upcoming author of Future-Fit Innovation (Practical Inspiration Publishing, 2025), Barbara also serves as an adjunct lecturer at BI Norwegian Business School. She empowers SMEs to turn strategy into action, foster cultures of innovation, and develop new services, products, and business models. Fluent in English, Norwegian, and Croatian, Barbara brings deep multicultural insight, having worked across four countries. Her work enables organizations to innovate with purpose, scale impact, and navigate complexity with confidence.