Ashley Dudarenok is a naturalized Chinese entrepreneur, digital expert, and author recognized as a "Guru on fast-evolving trends in China" by Thinkers50. She is the founder of ChoZan, a China digital transformation consultancy, and Alarice, a digital marketing agency. With both deep theoretical knowledge and hands-on experience, Ashley and her team help Fortune 500 companies learn for and from China.

In addition to her consultancy work, Ashley is a sought after keynote speaker covering topics around customer centricity, the future of retail, technology in action. Endorsed by major Chinese tech giants like Alibaba, ByteDance, Tencent, and JD, Ashley provides insights into leveraging China’s rapid digital transformation. She has authored 11 books on digital China and built a following of over 500,000 professionals on LinkedIn and YouTube.