Steven McGinnes is a strategic leader and executive coach with over 20 years of global experience in brand architecture, leadership development, and business transformation. As Strategy & Provocation Lead at Aire Global and founder of initiatives like HummingBird Group and Fighting Giants, Steven combines creativity with commercial acumen to drive innovation and performance. He has held key leadership roles, including APAC Vice President at SGK and CEO at AKA Brand/Design, where he successfully executed turnarounds and scaled businesses across markets.

Steven has delivered impactful training on sales, negotiation, and communication for global brands like Lufthansa, SGK, Carat, and Waters. He is a certified business consultant, TED-style speaker, and published author. With a degree in Anthropology and Communications from Goldsmiths, University of London, Steven brings deep insight into human behavior and organizational dynamics, enabling leaders to thrive in complex environments.