Steven McGinnes is a strategic leader, executive coach, and expert in team building and high-performance leadership with over 20 years of global experience in brand architecture, leadership development, and business transformation. As Strategy & Provocation Lead at Aire Global and founder of HummingBird Group and Fighting Giants, Steven partners with executives and teams to drive collaboration, innovation, and measurable results.

He has held senior leadership roles including APAC Vice President at SGK and CEO at AKA Brand/Design, successfully executing turnarounds and scaling businesses across diverse markets. Steven has designed and delivered transformative programs in team building, communication, sales, and negotiation for global brands including Lufthansa, SGK, Carat, and Waters.

A certified business consultant, TED-style speaker, and published author, Steven combines insights from Anthropology and Communications with practical leadership strategies, helping organizations cultivate resilient, high-performing teams in complex and competitive environments.