Prasadd Bartakke is a design strategist, researcher, entrepreneur, and mentor with over 25 years of experience helping organisations think better before they build.

As Co-Founder and Chief of Design & Research at  YUJ Designs, he has led thousands of projects across enterprise platforms, digital transformation initiatives, customer experience systems, and AI-influenced product environments.

His work explores how human behaviour, business intent, technology, and decision-making come together inside modern organisations.

Through YUJ.DNA, he coaches professionals and leadership teams to move beyond surface-level execution into sharper thinking, stronger influence, systems understanding, and AI-era experience leadership.

He speaks regularly on design leadership, systems thinking, UX maturity, AI experience design, behavioural insight, and the future of intelligent products.