James Michael Lafferty is the Chief Executive Officer of Fine Hygienic Holding, and has often been described as one of the most unique and diversified CEOs in the world today. With a marketing and general management career that spans over 30 years, he is among the leading global experts on business-building, marketing and branding particularly in emerging markets. He has had a long and successful career building businesses and organizations across five continents for some of the world's leading fast-moving consumer goods companies, including CEO roles within Procter and Gamble, Coca-Cola, and British American Tobacco. James is not only a successful CEO, he is an Olympic Coach, an award-winning journalist, a college professor, and a competitive athlete. He continues to coach professionally, having coached national level athletes in his native USA as well as Nigeria, and most recently as a Coach of the Philippines Olympic Athletics team for 2016 Rio Games. James also remains active as a key part of a healthy lifestyle, having run over 30 full marathons, and was recent 2017 Philippines National Champion in Powerlifting. He is an alumnus of the prestigious Harvard Law School, Cornell University and the University of Cincinnati.