Fredrik is a keynote speaker and author on Business Creativity, Change and Global Mindset with over 2,000 speeches in over 75 countries on six continents. Fredrik focuses on enabling audiences to become more creative and to look at the world in a new way, based on his core belief "Humanity to the Power of Ideas". Fredrik has authored ten books, including “The Idea Book” which was included in “The 100 Best Business Books of All Time”. With over 20 years of experience, he has worked with hundreds of companies including VISA, HP, KPMG, BMW and IKEA. He aas awarded “Speaker of the Year” in Sweden, and was included in “The Top Ten Best Swedish Speakers Ever”. Fredrik is passionate about enabling change, looking at problems and challenges in a new way, and also using creativity to drive transformation in self and businesses.