Elena RB is a strategic advisor, real estate development specialist, and entrepreneur with over 15 years of international experience across Europe and the Middle East. She currently leads Development & Advisory Services at Coldwell Banker Saudi Arabia and is the co-founder of Aetos MFO, where she advises family offices, investors, and developers on impactful real estate and hospitality ventures. Her journey—from interior design to mega-projects in Korea, Macau, and Monaco—reflects a deep understanding of aesthetics, execution, and stakeholder alignment. Known for her ability to merge global ambition with local relevance, Elena brings a meticulous, human-centered approach to high-stakes project environments. She is also the founder of Project Within, a storytelling platform spotlighting the people behind transformative projects in the Gulf. As a speaker, Elena explores themes like operational real estate, leadership in transformation, and the role of generalists in building cross-border ventures with purpose.