A business and marketing professional with cross-functional experience across three industry sectors - BFSI ,Retail & E-Commerce

My experience across these dynamic sectors have contributed in honing skills that span across business strategy,sales & channel management, brand marketing, consumer marketing, online business strategy, marketing communication.

At a micro level, I have been involved with Channel Sales with a P&L responsibility with ICICI Lombard General Insurance managing their East & West India operations, post which I was involved in the development & growth of the Levi\'s brand in East India; this role offered me the chance to engage with consumers & customers from a more holistic perspective in order to give thrust to the brand as well as the business in the Eastern markets of India.

Post this, I was engaged in driving brand & product affinity/relevance for McDonald\'s as well as driving its overall operating profitability in South India as their regional Marketing Manager. I also have experience working in the startup scenario an e-commerce startup Ace Turtle in the area of e-commerce consulting & solutions for brick & mortar retailers

I was then with Vans India for 4 years & lead their entire India Marketing function : Brand Building, Marketing Strategy , Go To Market Strategy, marketing budgeting, Mar Com, Digital Marketing, Visual Merchandising, CRM & Loyalty Program, Events & Activation, E-Commerce Marketing, PR.

I am currently with Landmark Group India as the Marketing & Online Business Head for Krispy Kreme India.

Business & Marketing Strategy are my strengths and I am constantly working to hone these.

Other side of me:
-Freelance Brand & Marketing Consultant to budding Apparel Designers.
-The Entrepreneur in me: Started, Failed & will be back : Online women western wear brand launched through social media & own.com
-Rich on hands experience in family business gained while in college in FMCG Distribution
-State Level cricket & district level hockey player
-Sitarist & Bharat-Natyam Dancer
-Books & Music make me happy