I'm a first-generation entrepreneur, a thought-leader, a creative-marketeer, an outrageous ideator, an upcoming author, and a speaker in strategic marketing, brand communications, and entrepreneurship, all rolled in one.

As Founding Director of Synapse, my mission is to grow 'A Creative Problem Solving Organisation'.
Our philosophy is that creativity is not just a craft, but an opportunity to solve business/brand problems and maximize market opportunities. Over the past 15 years Synapse, has earned the reputation of working with the world's best brands, create internationally award-winning work, and consult some of the world's best brands and companies to launch, grow, and thrive.

I have consulted, ideated, and created strategies and marketing plans, for over 500 brands and have also added significant value to solving business problems with creativity and innovation, in various industries like Finance, FMCG, Luxury, IT, Consumer Durables, though my strength lies in Healthcare and Pharmaceuticals.