Zana Busby MSc is a psychologist, coach, and keynote speaker with over two decades of experience in mental health and consumer psychology.

She is the founder of ZANA.B psychological studio and a chief consumer psychologist at Retail Reflections. Her approach to work is human-centred and based on cognitive-behavioural science.

Zana is an international keynote speaker delivering insightful presentations that inspire and provoke curiosity. She leaves audiences with a lasting positive impression. A charismatic speaker, Zana commands the stage with her dynamic energy and passion for positively transforming peoples’ lives. This passion allows her to instantly connect with and captivate the audience.

Whether she speaks on topics of consumer psychology, mental health, brand-customer relationship, or emotionally intelligent leadership, Zana’s engaging talks cover a wide range of subjects and provide practical examples with a real-world checklist for brands, retailers, and clients from different industries.

Often featured in the media, including BBC Radio, specialist retail press, newspapers and magazines, and as a guest psychologist on TV, Zana provides psychological perspective and insights on the impact of the coronavirus crisis on people’s mental health and businesses, and other pressing psychological topics.

If you want to book Zana for your next conference or event, she can deliver keynote addresses from her proven topics that have been successful with widely varying audiences. She is equally comfortable creating bespoke, niche keynotes to fit your particular requirements.

Zana has a firm grasp of understanding what you want and creating the best solutions for your event – after all, she’s a psychologist! You tell her what you want, she’ll deliver. It’s as simple as that.