Yaagneshwaran Ganesh (often called as "Yaag") is among the top 100 global martech influencers, a TEDX speaker who has spoken in 10 countries across conferences, business forums and academic institutions. He is a best selling author and has 6 books to his name.

He is an active member of the startup ecosystem and is part of the Google for Entrepreneurs initiative "Startup Weekend", thus being a sounding board for startups in APAC and Europe.

Yaag also writes columns for HuffingtonPost, Martech Series, Martech Advisor, dtNEXT, Techstory, ManagementNext and has been a regular blogger and a thought leader on marketing practices across major publications.

Yaag has a certificate in Strategy Management from IIM Kozhikode,  an MBA in marketing from Jansons School of Business, Coimbatore and a Post Graduate Diploma in Entrepreneurship from Bharathiyar University.