Bruce Wade is a visionary innovation strategist, professional speaker, author, and coach with over four decades of experience transforming organizations across industries. With 35+ books to his name and international speaking engagements in over 15 countries, Bruce is the creator of the Extreme Thinking™ methodology and the i5 Innovation Framework, helping businesses unlock breakthrough ideas and drive measurable results. As an inductee into the Education Hall of Fame and Past President of the Professional Speakers Association of Southern Africa (PSASA), he blends credibility with creativity. Bruce specializes in experiential hospitality and tourism, guiding brands in sustainable innovation, guest-centricity, and future-proof strategies. His “7 Principles of Sustainable Innovation” provide a clear roadmap for businesses to thrive in an ever-evolving landscape. Known for translating complex concepts into actionable strategies, Bruce empowers teams to redefine consumer engagement and transform challenges into competitive advantage.