Franchising and Retail Specialist with three decades of experience in Senior Organizational Management, Strategic Planning & Turnkey Projects in Five Star Hotels, Industrial Catering, Hyper Markets, Family Entertainment, Premium Confectionery, Casual Dining, Retail and other service businesses. Has managed an annual turnover of AED 100 Million with teams of up to 600 members.

First-hand Business experience in 13 countries and extensive networking in the world of franchising. Delivers franchising advisory to several private equity firms and coaches & trains throughout the Middle East. Franchise and retail writer for several regional and international publications.