With over two decades of leadership experience in the logistics and cross-border eCommerce sector, Ali serves as the Regional Director of eCommerce for DHL Express in the MENA region. He is responsible for driving commercial strategy, market development, and product innovation across key markets, enabling SMEs and large enterprises alike to scale globally through seamless shipping solutions.Throughout his career at DHL, Ali has led transformative initiatives in market penetration, sales acceleration, and digital enablement, consistently delivering double-digit growth across high-potential markets. His strategic direction has been instrumental in unlocking cross-border opportunities for fashion, electronics, and B2B import verticals, and advanced customer engagement platforms.

Ali is also an emerging thought leader on the intersection of logistics, eCommerce, and digital transformation in the Middle East, frequently contributing insights on LinkedIn and at industry forums.