Hatta is a digital strategist, content producer, and trainer with a passion for storytelling that began in kindergarten. With extensive experience in digital marketing, he has led initiatives for global brands such as Starbucks Singapore—driving multi-million-dollar revenue growth through social media, mobile apps, and digital campaigns—and managed global social media for Razer, growing their community from 500K to over 1 million followers.

As the founder of Awesome Sauce, Hatta consults with clients including DBS, PUMA, and Baskin Robbins, creating high-performing content strategies, campaigns, and training programs. In 2024, he co-founded Geo Growth, an AI-powered platform that helps businesses gain visibility on Google Maps and Search without paid ads.

Hatta is also the creator of BOOTHYPE.com, a football culture platform reaching millions worldwide. His expertise spans digital marketing, content strategy, SEO, analytics, and AI-driven growth, combining creativity with data-driven results to help brands thrive in the digital space.