SpeakIn Expert Speaker
SpeakIn Expert Speaker
Bruce King, FInstSMM and FIoD, is an internationally recognized sales, marketing, and personal growth expert with more than 30 years of experience advising organizations from SMEs to global corporations. A Fellow of both The Institute of Sales & Marketing Management and the Institute of Directors, he is renowned for helping businesses and individuals achieve extraordinary results through a unique approach that combines proven sales strategies with performance psychology. His philosophy—success is 80% attitude and 20% skills—has guided thousands to exceed their goals.
Bruce began his career in complementary medicine and personal development before transitioning into sales, where he built and sold award-winning businesses and led high-performing teams. His international bestseller Psycho-Selling launched his career as a global keynote speaker. Today, Bruce continues to deliver high-impact coaching, books, and masterclasses worldwide, including his acclaimed “How to Double Your Sales” program, while also writing children’s books to inspire self-belief.
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Bruce King really aggravates me because he delivers Sales Magic and dares to call it common sense! You will want to implement all his strategies and he makes that process so easy. So treat yourself to a dollop of Bruce’s common sense. John Donnelly - Past Vice president of The Institute of Directors You deliver your message in a calm and objective way that really makes the audience involved. You are amazing and brilliant! Thanks for three great sessions in Sweden. You say things that I know work in real life. Because I've tried. You really blew our socks off! Joakim Sundell - Vice President, Soderpalm Publishing, Sweden Bruce King is a sales genius! His advice has helped my company boost sales by over 50% in less than 3 months. His approach is practical, effective and absolutely great value. If you are in business and you'd like to double your sales then take it from me that Bruce is someone to have on your side. Doren Gabriel, MD 1st Image Ltd Since I first saw you at the Institute of Directors my business has been on the "up". I was so inspired by that day and the buzz that I got from hearing you lecture, that I had to ask you to come and train my team. My business is about selling legal services in a particular market, debt collection. It's a tough business and there is a lot of competition. In our training sessions with you we have set up an Account Manager Program and designed a sales presentation which is unlike any other I have seen from our competitors. Using your approach on selling we are now able to visit potential customers and examine their needs. By making our own analysis we are able to offer our range of services which fit the client's exact requirements. Not only did you work with us in understanding our business - you then went on to build a client presentation which the whole team agreed on and accepted as the "Sherwoods approach". Your innovative style and confidence has found its way into every part of the business and it's this which makes you so special. We can now use the telephone to communicate with new customers and maximise business from existing clients. The whole organisation is buzzing with new ideas, and ideas are being created from that buzz. You make people believe in themselves, which in turn means they feel confident and successful. Once they get into the habit of success there is no stopping them! As I like to think of all my team as an extended family, I get a real buzz out of seeing them succeed and grow in confidence. Your input has been to make us all feel very special and successful. Thank you Bruce. Claire Sandbrooke Senior Partner - Sherwoods Solicitors Just a note to say how pleased we were with your recent coaching here at ITN. Sales have increased already and I know your emphasis on results will impact on revenues in this and future years.Your innovative style and confidence has found its way into every part of the business and it's this which makes you so special. We can now use the telephone to communicate with new customers and maximise business from existing clients. The whole organisation is buzzing with new ideas, and ideas are being created from that buzz. You make people believe in themselves, which in turn means they feel confident and successful. Once they get into the habit of success there is no stopping them! As I like to think of all my team as an extended family, I get a real buzz out of seeing them succeed and grow in confidence. Your input has been to make us all feel very special and successful. Thank you Bruce. Ciaran Fenton ITN Archive 'Back in the late 80`s I became a life insurance salesman on commission only and failed miserably for several years until I had the great fortune to stumble upon Bruce Kings book, his book propelled me to become one of the worlds top salespeople. I have never looked back'. Mark Baker (UK) 'I've read Bruce's book on psycho-selling in March 2000. It is a great book, with very good tips on how to increase sales. So many people know what to do, and yet few act upon it. This book has certainly helped me doubling my turnover. Looking forward to reading more of your work.’ Yves Miserez (France) ‘How To Double Your Income from Sales helped me do just that – it took twelve weeks – not eight, but so what! Thanks a million!’ Bob Jenkins (Australia) ‘Just a short thank you note to say I did double my income from sales. Keep up the great work.’ Susan Grant (England) ‘I sell real estate and I am quite new to this. My biggest challenge was the fear of rejection. Bruce’s techniques cured me almost overnight. Every salesperson in the world needs to read this book and be taught your simple but brilliant techniques.’ Scott White (Ohio – USA)
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