In this section, we will talk about the meaning and advantages of using E-commerce strategy and also learn that there should be a proper balance between e-commerce and physical distibution of work, our website must be developed and updated in a way we want our product to be displayed and sold. Also, avoid creating chaos/conflicts in the work environment or between online and offline business, instead, build alliance, work in cooperation and harmony, also, maintain the decorum. Well, E-commerce is the way to move forward or to move ahead but how do you manage it along with the physical distribution of the product or with the offline business, that all matters at the end.
Graduated from IIM-Calcutta in 1983 and joined the automobile industry when it was at a nascent stage in India, Arun has been an integral part of the growth story of the automobile industry having worked with Bajaj Auto, Maruti Suzuki, Mahindra & Mahindra, and Nissan India in the last 3 decades. His last assignment was as MD in Nissan India. Arun has been deeply involved in areas of brand building, strategic marketing, retail network expansion and development, training, rural marketing, customer-centric initiatives, and formulating group-level strategies. Has successfully led many new product launches in the auto industry. Presently, he is a visiting faculty at IIM-Kolkata. His career in the field of Sales and Marketing has made him travel through the length and breadth of India. Arun has attended Executive Management programs in Kellogs School of Management, Chicago (2009) and Harvard Business School, Boston (2011). A sought-after keynote speaker at management forums, he is known for his expertise and knowledge of the auto industry. Arun has partaken in several panel discussions for CNBC, CNBC Awaaz, ET Now, NDTV, ZEE News, and AajTak on topics related to business and industry. He is a speaker and Guest Faculty at renowned business schools like IIM-Bangalore, MDI Gurgaon, IIFT, IMI Delhi, FMS, and NMIMS to name a few.
