COVID19 has pushed many businesses to the brink of extinction. Their mere survival has become difficult. There are salary cuts, job losses and an overall slowdown in economic activity. This special session by Nigel Penny proposes a 3-stage planning and action programme which can act as a checklist for business leaders to chart their journey over the months and years ahead. Though not prescriptive, it serves as a series of markers for the journey which will need to be flexed with an agility of action to both anticipate, shape and respond to the changing dynamics that will be encountered.