About the Speaker
Alan Greenberg is the former Director of Apple Education EMEA, and Apple Education China/AsiaPAC. He led the team who built Education Podcasting, project managed the launch of iTunes U throughout UK, Europe then China, worked on the development of Apple Education mobile strategy, iOS Education APPs. He also developed the SEED CSR project in China, a collaboration between Apple, Foxconn and Pearson. He is on the Executive Board of WideCells Group Plc, Group CBDO and is the EVP & Founder of Wideacademy.
About the Session
B2B and B2C are classic business models that have been proven to help startups grow and scale. However, the dynamics are changing. Businesses are trying to connect better with the end-users of their product or service as clients worldwide become more digitally connected. And this is where the hybrid B2B2C model comes in, where your company sells a product or service to another company while also gaining consumers from that company.
During this session, the speaker will focus on these new modern techniques that would help your business thrive. The speaker shall tell you the various ways as to how a service provider has access to the end consumer data and can use it, and how you can make your brand constantly visible, so that end consumers begin to recognize you with the purchase experience.
This will be a one-hour session
This session will be held on Zoom platform and the link will be shared with you post registration.
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