Spread across 29 states and 7 union territories, our country is home to numerous opportunities and possibilities. Standing tall on the foundation of 1.3 billion dreams and needs, India has demonstrated a stupendous economic growth over the past couple of decades.
The big leap which the country undertook in early 90s, brought about economic liberalization, familiarized people with international trade scenarios and opened up new business prospects.
India accomplished recognition on the global map leading to an abundant influx of foreign investments and MNCs. This thereby introduced the country to a new dimension of consumerism. Indians were exposed to global brands, different products and services and new job opportunities.
Globalization also stirred up the need to regulate business practices to match up to international standards.
Corporate giants and conglomerates entered the market which led to fierce competition and the consequent need for strong branding, advertising and publicity.
And this resulted in the rise of a crucial business function – Corporate Consultancy.
Booming the Corporate world
Corporate consultants and experts are professionals who support organizations in analyzing competition, designing business strategies. Moreover, the most important role that these Expert consultancies play are in business decisions, developing and sustaining their reputation.
Today, the most important investments which an organization undertakes is the one towards reputation management. This isto secure its offline as well as online identity. Dealing with an aware and demanding audience requires organizations to consistently focus on safeguarding their image. They advice organizations on preventative and reconstructive approaches which they can adopt to secure an untainted character.
Whether the focus is strategy, operations, tax, finance, HR, or IT, expert consultancy and corporate training consultants are a staple of corporate life. Today, over 700,000 consulting firms provide services across virtually all aspects of business globally. From defining strategic direction to simply serving, consultants have become inextricably linked to the success of most large organizations.
These expert consultancy and corporate training professionals define the organization’s positioning in conjunction to its vision and mission. Moreover, these experts develop a business strategy which is communicated to the internal and external stakeholders. Consultants also ensure that the sales and marketing teams are aligned with the PR. It also keeps a close eye on the digital function to ensure a uniform and seamless flow of communication.
Warren Buffet rightly says:
“It takes twenty years to build a reputation and five minutes to ruin it.”
While many consultants and consulting firms have established practices advising clients on strategies to leverage disruptive trends and technologies, few apply this to themselves. Investing in the technological innovations and next generation business models is a fundamentally paradoxical concept in an industry. This is driven by billable hours, billable days, and closely held best practices in the form of “knowledge capital.”
Today’s digital age has made it possible for people to access any kind of information at the click of a button. Consumers have a platform to interact, vent, network and share their opinions with each other; they have a voice. This makes it important for brands to have a strong, engaging and transparent digital presence.
Organizations look up to consultants and expert consultancies for their expertise in recommending tactics to strengthen their social media footprint. Consultants have an in-depth knowledge about the different technical aspects like SEO, ORM, website management, key words tracking, content development which define an organization’s digital assets.
A responsive brand is perceived as a sensitive one, an organization that cares about its’ consumer’s feedback.
Consultants help brands in tracking conversations and drafting relevant responses to queries and ensuring that every query is responded to.
Apart from being competitive, the current dynamic business environment which we operate in requires organizations to be innovative, spontaneous, attentive and aggressive. Corporate Consultants help organizations achieve this by providing pertinent solutions to take informed business decisions.
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