SpeakIn Expert Speaker
Marketing and Leadership
Dave Reiseman works as the Chief Marketing Officer at Gold’s Gym, largest full-service gym chain in the world. He is an award-winning marketing executive with more than 20 years of brand-building accomplishments across multiple sectors including consumer, health and fitness, retail, B2B and franchising. He is a growth expert skilled at developing customer-centric campaigns and experiences that measurably drive sales, capture new revenue streams and create loyal brand advocates. Recently named one of AdWeek\'s \"Brand Stars”, Dave led the largest brand evolution in the 53-year history of Gold\'s Gym. In his role, he leads all aspects of global brand marketing, customer acquisition and digital experience for the organisation, including a strategic focus on expanding brand consideration, driving enterprise sales and creating new customer engagement opportunities through data-driven, performance-based marketing. His key areas of expertise include executive leadership, brand strategy, marketing strategy, creative development, customer acquisition, retention and engagement, media planning, SEO and SEM, multi-unit marketing, CRM, loyalty marketing, digital and marketing, influencer marketing, sales funnel optimization, lead generation, digital experience, UX, consumer research and analytics, attribution modelling, data mining, strategic partnerships, employee engagement, personal training, e-commerce, P&L and budget management. He is an alumnus of Syracuse University.